
My guess is that the promotional strategy used for most indie artists still relies heavily on touring, and so the fall, when the semester has started back up but the weather's still nice, is a great time to send a band out. But I can't help thinking that by now there must be more people finding music on the internet rather than being fortunate to be in one of the towns the band passes through. How many people take the time to go check out bands that they don't already like to some extent?
If I were a small label, I'd be looking for lulls like this one, mid-January. Everyone is scraping for material for their sites; this past week one of the most influential sites in all of virtual indie music-dom reviewed Idlewild's greatest hits package - that has no new material and came out in October. (Again, no lack of love to Idlewild.) Clearly there's a void to be filled.